DoohClick’s take on DOOH tech shown at ISE 2025 in Barcelona: E Ink, AI and the demand for better content

Over three days, Mark Bracey and Jonas Glad met with partners, customers, and industry leaders to discuss the latest advancements shaping the future of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. From E Ink displays to AI-driven automation and cutting-edge LED screen technology, ISE 2025 made one thing clear—the tech is evolving fast, but content remains king. 1. […]