Australia Post is launching its first in-store retail media network, in partnership with oOh!media’s retail marketing arm, reo (Mumbrella)

The network will initially launch across 60 Victorian locations, with reo handling the media sales. Aimee Dixon, general manager enterprise brand and retail marketing at Australia Post, explained that “leveraging our physical footprint” will allow the carrier to “expand the value we deliver to businesses across Australia. […]