Biggest spenders on OOH in Ireland in 2024: Vodafone, McDonalds and Cadbury (Adworld)

Colum Harmon, marketing director, PML Group. Vodafone ended 2024 as the biggest spending brand on OOH media, according to WATCH, PML Group’s market intelligence resource. During the past twelve months the Telecoms brand has more than doubled its investment in the channel and accounted for almost 3% of all OOH display value. […]