Randy Kilgore, CRO, Reveal Mobile. OOH, or Out-of-Home advertising, has been a tried-and-tested method of reaching consumers for decades. Billboards, posters, and other physical advertisements have long been staples in the marketing world. However, with the rise of digital media and the increased use of smartphones and other devices, OOH advertising now has the opportunity to become even more effective through omni-channel retargeting.
But what exactly does this mean? Omni-channel retargeting is essentially using data from multiple channels (such as websites, mobile apps, and social media) to target audiences with relevant ads on out-of-home screens. This allows for a more personalized and targeted approach to OOH advertising that can increase its effectiveness.
One advantage of omni-channel retargeting is its ability to create a seamless customer journey. For example, a customer may see an ad for a product on their mobile device while browsing social media, then later see the same ad on an OOH screen during their daily commute. This cohesive experience helps reinforce brand messaging and increases the likelihood of conversion.
To see more about our solution visit us here, or email me at rkilgore@revealmobile.com.