In-Store Retail Media: Focus on the Shopper, Not the CPM (Retail Touch Points)

By Michele Roney, EVP, Mars United Commerce. The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the many industry veterans who work at Mars UnitedSM Commerce. Retail veterans like us have always viewed the physical store as a critical channel for shopper engagement. […]