Australian ad spend was down just 0.2% for the first nine months of the year; outdoor advertising was up 15.8% in September – SMI report (AdNews)

By Chris Pash. The big winner is outdoor media with 15.8% growth in September to take its total market share to a record 16%. Nicola Barnes, head of investment - iProspect, said “We are definitely observing a shift towards outdoor advertising among our clients, with more brands adopting innovative formats and prime locations. […]