What OOH ad buyers wish OOH sales reps knew – Part 1 (Billboard Insider)

Kevin Gephart. To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Borders, VP of Media, at ODN to uncover the things they want OOH sales reps to know. […]