Ireland’s OOH audience: 84% to shop on Black Friday and Cyber Monday (Adworld)
Aaron Poole, marketing executive, PML Group. Previous iQ research this year highlighted OOH’s ability to prompt seasonal spending. 63% of respondents rated bus stop ads as effective in driving purchases during key events, with 27% considering them extremely effective. […]
adworld.ie
Mon, Oct 28, 2024 at 2:58 PM
Mon, Oct 28, 2024 at 2:58 PM