Vroom competes with big C-store media networks by aggregating smaller convenience stores into its retail media network (C-Store Dive)

Jessica Loder, Editor. Vroom’s program is initially focused on on-site media like in-store kiosks and first-party online ordering. However, it is expected to expand to off-site media with features like CPG-funded advertising on social media and other digital channels, according to the announcement. […]