JCDecaux wins Greater Stockholm Public Transport Authority (SL) advertising concessions for both the bus shelters and the largest central subway stations

Paris, September 25th, 2024 – JCDecaux’s Swedish company JCDecaux Sweden AB has won a competitive tender for both the Stockholm bus shelter and the largest central subway stations advertising contracts by the Greater Stockholm Public Transport Authority (SL) for 7 years with the possibility to extend for up to 6 months. The contracts will start on January 1st, 2026.

The bus shelter advertising contract covers both digital and analogue advertising on over 1,500 bus shelters throughout Stockholm County with a majority in Stockholm City.

The subway contract covers advertising at the 14 largest and busiest subway stations and commuter train stations in Stockholm inner city. The new contract will include spectacular large format digital cross track screens.

With a population of 2.5 million, Greater Stockholm contributes 40% of Sweden’s GDP, accounts for 45% of all Sweden adspend and attracts over four million international visitors each year.

Jean-Francois Decaux, Co-CEO of JCDecaux, said: “Stockholm is a world class city and JCDecaux is proud to have been awarded both the bus shelter advertising contract and the largest central subway stations advertising contract. We would like to thank SL for their confidence in JCDecaux’s commercial and operational expertise as we mobilise to deliver a significant digitisation plan. We look forward to working with SL to deliver innovative creative and digital solutions including full data-driven programmatic opportunities, promoting a world class advertising network for a world class city.”