Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network (AdExchanger)

By Victoria McNally. Yahoo said these retail media networks will add roughly 70 million grocery shoppers and 20 million gym-goers to its pool of addressable audiences. More importantly, both retail audiences are made up of verified, first-party data sets, which have more inherent value to marketers as third-party options become scarce and privacy regulations stricter. […]