Outdoor ad operators fear revenue drop if Mumbai’s BMC implements draft OOH policy (BMI)

Khushi Keswani. New Delhi: In a dramatic overhaul of its urban landscape, Mumbai is set to dim the dazzling lights of its digital billboards. The BMC recently unveiled stringent new guidelines for Out-of-Home (OOH) advertising, and the most striking aspect is the complete ban on video ads on roads and highways. […]