New Zealand’s OOH ad revenue grew 10% in H1 2024 year-on-year: OOHMAA (Campaign Brief)

This is the strongest H1 performance on record, achieved despite a challenging market environment over the past year. Key highlights from H1 include: • Digital Out of Home (DOOH) remained the primary growth driver for the Out of Home industry, generating $66.9 million in revenue – a 13% year-on-year increase. DOOH represents 77% of total Out of Home revenue, up from 75% for H1 2023. […]