India’s OOH trade body IOAA tells agencies, ‘Deal only with our OOH members’ (Exchange4media)

Chehneet Kaur. The Out-of-Home (OOH) advertisers should brace themselves for tougher norms in the coming days, at least in Mumbai. The Municipal Corporation of Greater Mumbai (MCGM or BMC) has come up with a few more stringent clauses in its upcoming policy to govern the OOH sector. […]