Orders of digital billboards at Daktronics are down, which reflects the current market conditions (Billboard Insider)

If you want to understand the digital billboard market, it's useful to follow Daktronics commercial division which includes roadside digital billboards and spectaculars. The decline in Daktronics commercial sales shouldn’t be a surprise given the reduced capital spending at Lamar, Clear Channel Outdoor and OUTFRONT in 2025. […]