T-Mobile is starting a 20,000-screen retail media network in 11,000 locations (Adweek)

By Jason Notte. The upwards of 20,000 retail media screens installed at those locations would supplement mobile ads offered to more than 7 million customers through T-Mobile’s T Life application. The retail media network and the Plex deal add sizable T-Mobile Advertising audiences to the millions of people who view the 55,000 T-Mobile Advertising-driven screens currently in U.S. […]