GroceryTV says ads on its in-store media network bring a 14% sales lift for consumer packaged goods (EMARKETER)

by Arielle Feger. The analysis covered sales lift studies for CPG brands in categories across the store, including candy, snacks, and produce. Blueberries, the top performing product, achieved a 17.6% sales lift via its in-store campaign that highlighted the product’s health benefits. […]