Diageo to trial in-store digital screens at 23 Asda stores (Marketing Beat)

Asda is joining forces with Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing. In a marketing move designed to improve the shopper experience, the screens will be trialled across twenty-three of the grocer’s express stores, in partnership with Smirnoff-owner Diageo. […]