Dylan Mabin’s departure may be a sign of challenges ahead for the OOH audience measurement trade body Geopath (Billboard Insider)

Billboard Insider’s take: Many challenges for the next President of Geopath as the pending MRC accreditation standards will open up a brave new world with potentially multiple providers of accredited impressions data. Here is a press release Billboard Insider received yesterday from Geopath Chairman Michael Lieberman. […]