AB InBev’s Mike’s Hard Iced Tea sees a +119% lift with programmatic DOOH campaign (Broadsign)

Kayla Caticchio. Looking to promote Mike’s Hard Tea in Canada, a ready-to-serve blend of premium iced tea and vodka with a refreshing lemon taste under the Mike’s brand, AB InBev turned to programmatic digital out-of-home to drive awareness in this new market. Objective. […]