Walmart acquires display manufacturer Visio for $2.3 billion (Invidis)

Florian Rotberg and Stefan Schieker. The acquisition of a TV manufacturer by a supermarket chain is, at first glance, an unusual transaction. But from the perspective of a retail media provider – Walmart generates annually over USD 3 billion with advertising sales in-store and on the digital platforms – the transaction complements the existing media offering. […]