World Out of Home Organsation President says OOH benefits from the decline of linear TV (Mumbrella)

Goddard said the out-of-home sector has “responded well to these challenges”, maintaining its global market share while leaning into new opportunities afforded by new technology. “Digital has opened up new opportunities for the medium across the world,” he said. “There is now virtually nothing we can’t do with increasingly three-dimensional screens. […]