Independent Billboard Operators’ trade body is preparing for programmatic sales of political ads on digital billboards, but some barriers exist (Billboard Insider)
Chris Cowlbeck, IBO USA CVO. The Speedway can provide programmatic demand side spurts on ANY digital screens along with mobile device targeting as well as event-focused LED trucks, all while coordinating the various sizes, creative demands, and analytics reporting. […]
Wed, Jan 17, 2024 at 6:14 PM