How big a book should an out-of-home ad sales rep have? (Billboard Insider)

Kevin Gephart. When I was at Clear Channel Minneapolis/Saint Paul, market rank 16, we billed $34 million with a staff of 12 reps. That is very misleading because a certain percent (I don’t know the exact number) of that was imported sales from other Clear Channel offices (including national) that ran in Minneapolis. […]