Broadsign’s Liseanne Gillham names generative AI, retail media, and sustainability among key DOOH trends for 2024 (ExhangeWire)

Liseanne Gillham, VP of marketing, Broadsign. We anticipate a wave of bold new OOH advertising creative and planning and measurement innovations to come, bolstered by generative AI experimentation, alongside an uptick in demand for tighter integration of in-store inventory into retail media networks, as interest in retail media soars and more in-store inventory becomes accessible. […]