OOH ad revenue grew 29.8% in 2023 in India; overall Indian ad market to grow by 11.4% in 2024: Magna (PrintWeek)
In 2023, linear formats in India are estimated to grow by +9.9% with both television and print growing equally at +8%. Radio is estimated to grow by 12.1% and OOH at 29.8%. In 2024, the Indian advertising market is estimated to grow by 11.4%. […]
printweek.in
Wed, Dec 27, 2023 at 5:11 PM
Wed, Dec 27, 2023 at 5:11 PM