Mike Donaldson of ERP software provider BillboardPlanet looks back at OOH in 2023 (Billboard Insider)
Mike Donaldson, Chief Growth Officer, at BillboardPlanet. The buy-side of OOH is soaring. The shift to Omni-Channel budgeting and buying, the efficiency and sophistication of programmatic, impression data and buys, accountability and reporting, real-time data, and the creative….. […]
Wed, Dec 20, 2023 at 12:11 AM