All those bots, fraud, cookieless future in online advertising, and Elon Musk’s arrogance — did not result in more dollars for OOH (Nick Coston)

Just a short while back, our industry took a position that bots, fraud, and a cookie-less future were going to be a gold mine of OOH growth. Thus far, my sources say, there’s no evidence these online ad dollars have moved our way. Nada, zero. […]