Creatives are divided over the rise of fake OOH ads (The Drum)

By Hannah Bowler, Senior Reporter. The Barbie stunt in Dubai is the latest in a string of simulated out-of-home ads following the recent Maybelline eyelashes stunt in London and Adidas Messi billboard following the World Cup win. Creatives have been divided over the rise of these fake ads and if they harm the craft or are just a bit of fun. […]