Nick Coston says that, to be more effective, OOH ad sales people should: spend less time entering data in CRMs, cut meetings and paperwork

Nick Coston, SVP, Smartify Media. Maybe some companies don’t need all that upper management dictating how professionals should be selling when, in reality, they’ve hardly sold that product successfully. That’s another reason I’ve always been a proponent of sales managers and general managers having their own book of business. […]