ATS London 2023 panel: The Rise of Programmatic Outdoor: What Advertisers Need to Know (Video, 27:11; by ExchangeWire)

DAX's Mia Mulch, the7stars' Matt Baker, Kinetic's Alys Donnelly, and The Trade Desk's Ed Johnson joined DAX's Ryan Rummery at ATS London 2023. How are advertisers currently engaging with programmatic digital out of home? What types of data are available in this space, and how should advertisers be using it? […]