How Larry H. Miller Megaplex Theatres made $6.1M in digital concession sales using the Broadsign DOOH software platform

By adopting advanced technological tools, including the Broadsign platform, they were able to simplify their workflows and increase digital concession sales by integrating their back-end sales system, Vista, through API. Furthermore, Megaplex gained dynamic capabilities that previously weren’t available, allowing them to innovate and further elevate the movie-going experience in their theatres. […]