JCDecaux’s Dom Kozak explains how programmatic DOOH fits into the marketing funnel (ExchangeWire)
Exclusive interview with Dom Kozak, head of programmatic at JCDecaux. With all the technology and data that is available – have we lost sight of the fundamentals of marketing? The goal of any advertising campaign has always been, and always will be, to capture attention and influence attitudes and behaviours. […]
Tue, Nov 29, 2022 at 3:32 PM