Current trends in OOH advertising (Broadsign via Sign Media)
By Chadi Borghol, Broadsign. A go-to strategy for media buyers in recent years, third-party targeting is losing steam between the impending demise of the cookie, consumer privacy concerns, and stricter government regulation. Diminishing returns from campaigns built on the practice have brands and media buying agencies rethinking their campaign approaches. […]
Mon, Nov 14, 2022 at 12:10 AM