How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising (Hivestack via Advertising Week)
By Hector Gonzalez, Chief Revenue Officer USA & LatAm at Hivestack . Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While the date of the cookie’s demise may have been postponed, ultimately its depreciation is inevitable. […]
Fri, Nov 11, 2022 at 5:17 PM