UK Out-of-Home Advertising Revenue up +79% in First Half of 2022 (Outsmart)

Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK has reported OOH
advertising revenue for the first half of 2022 totalling £529m, an increase of 79% compared
to the same period last year.

There was also a 46% year on year increase in OOH advertising revenues across the
quarter from April to June 2022 with total revenues of £289m reported.
The figures, collated by PwC, also show digital’s share of the market remains steady vs. last
year. Digital accounted for 62% of total OOH revenue in the first half of this year, with 63% in
Q2.

Growth was evenly split between Digital (+79%) and Classic out of home (+80%) across H1
and almost all environments have now returned to pre-COVID revenue levels.
Justin Cochrane, Chair of Outsmart comments, “A strong set of figures for the first half of
2022 highlights the demand for Out of Home’s ability to deliver strong brand messaging in
the real world.”

Andy Lobo, Senior Manager at PwC, comments, “The UK Out of Home advertising sector is
well on its way to recovery with impressive growth across all formats and environments.
Digital accelerated rapidly over the Covid period, and that share has been well maintained
into H1 2022 demonstrating advertisers’ continued demand for the dynamism and flexibility it
offers.”

Visit the Outsmart website to download a detailed breakdown of OOH revenue figures.

About Outsmart:
Outsmart is the UK trade body for the Out of Home (OOH) industry. We collaborate with all
parts of the industry to provide a central reference point for our members, aiming to protect
and advance their relationships with the advertising community, the public and national and
local government.

About PwC:
At PwC, our purpose is to build trust in society and solve important problems. We’re a
network of firms in 156 countries with more than 295,000 people who are committed to
delivering quality in assurance, advisory and tax services. Find out more and tell us what
matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or
more of its member firms, each of which is a separate legal entity. Please see
www.pwc.com/structure for further details.