Omnichannel DSP Taptap Digital integrates with Hivestack programmatic DOOH Platform (ExchangeWire)
With the addition of Hivestack, along with SSPs, Broadsign, and VIOOH, nearly all of the global DOOH inventory on the market is available through Taptap's Sonata, creating new ways to connect with additional audiences and more opportunity for integrated omnichannel campaigns. In the Sonata platform, marketers can use location intelligence to plan, buy, and analyse DOOH campaigns. […]
Wed, Oct 5, 2022 at 12:11 AM