New Zealand’s ad market defies expectations with record high growth in August; OOH grew 16.9 percent (StopPress)

Outdoor media also continued to deliver strong ad spend with the total increasing 16.9 percent in August while Cinema ad spend grew 82 percent. SMI AU/NZ Managing Director Jane Ractliffe says there’s no sign the current economic challenges are impacting ad demand, with SMI’s early data for September showing the total ad spend already equal to last year’s September total (ex Digital). […]