Programmatic DOOH ad platform Hivestack expands its presence in South Africa by integrating with PHD Media (ExchangeWire)
The integration launched with a programmatic campaign for PepsiCo. Using the Hivestack DSP, PHD successfully targeted their desired audience at times of peak audience concentration across multiple formats and environments via the open exchange, a media first for PepsiCo and an activation approach at the cutting edge of digital OOH delivery. […]
Tue, Aug 9, 2022 at 12:10 AM