Mark Boidman: Amid screen fatigue, OOH advertising continues to grow its share (Billboard Insider)
Mark Boidman, Solomon Partners. Unlike the digital media channel, OOH media assets exist in the physical world and cannot be blocked or skipped. While 68% of adults say they spend so much time looking at screens that they tune out digital advertisements, over 40% of adults are noticing OOH advertisements more now than they did pre-COVID(2). […]
Wed, Jun 29, 2022 at 6:59 PM