Out-of-home fights for greater ad share as it cites better value on action taken by consumers (Digiday)
By Michael Bürgi. Just as the TV upfront week kicks off, the out-of-home media’s trade association is out to remind media buyers and marketers of the efficiency and effectiveness of its constituents’ boards and screens on consumers. Whether that will resonate at a time when major TV companies roll out their wares to attract billions of marketer dollars remains to be seen. […]
Tue, May 17, 2022 at 6:10 PM