OOH ad operator Viola to launch new digital out-of-home media in Abu Dhabi (Trade Arabia)

Under its digitalisation plan, the company will introduce, over a phased approach, its DOOH platform which includes Digital Totems, Digital Bridge Banners as well as other digital outdoor public notices, while the current traditional ‘out-of-home’ (OOH) network is to be strategically relocated to create more targeted circuits across the emirate. […]