Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows (MediaPost)

The H2 2021 Place Exchange Programmatic OOH Trends Report provides a snapshot of select spending patterns. Comparing programmatic OOH spend on Place Exchange for H2 2021 with H1 2021 reveals trends that reflect the ongoing pandemic recovery. The data shows OOH spending in H2 2021 was more evenly spread across a mix of advertiser verticals. […]