Quotient study provides recommendations to brands on how to make their promotional campaigns more effective (Billboard Insider)
Quotient’s study examined campaign data from 300 CPG companies representing more than 800 brands and 128 product categories across drug, grocery, mass merchandiser and dollar store channels. The insights unlocked by this data are vital for advertisers to fine-tune their digital promotion strategy and maximize overall performance goals. […]
Thu, Jan 13, 2022 at 12:11 AM