Billboard CPM & impressions, explained (Tutorial, by Broadsign)
Like other kinds of advertising, billboard ads are typically priced according to a number known as the “CPM.” CPM means cost per thousand (or mille, the word for “thousand” in Latin), and so represents the cost that advertisers have to pay to reach a thousand impressions/views with a billboard ad. One impression is meant to correspond to one person viewing the billboard one time. […]
Sun, Nov 28, 2021 at 5:54 PM