An anonymous advertiser runs a test campaign on independently-owned billboards via IBOUSA. Real intentions unknown (Billboard Insider)
Chris Cowlbeck, General Manager of IBOUSA. The anonymous client paid to run a series of billboards articulating contested images. IBO does not know the intent of the effort except the client fully intends to encourage the viewer to engage the content on their own personal level to decide what the images mean to them. […]
Sat, Aug 28, 2021 at 6:20 PM