Will Vistar Media Give Lamar Preferential Treatment, Access to Location and Performance Data? (Billboard Insider)
With the news of the Lamar investment in Vistar Media, our internal conversation at Insider was around one key issue and that was confirmed yesterday from several industry executives. This comment from a reader and an owner/operator sums it up nicely. We are are a small operator, and compete with Lamar in several billboard markets. […]
Thu, Jul 15, 2021 at 4:00 PM