Australian Financial Review: Packaged goods to drive recovery of outdoor advertising
Soft drinks, toiletries and supermarket brands that shoppers buy weekly are expected to drive the recovery of spending on billboard advertising, which plunged 38 per cent during the pandemic. According to media agency Zenith, advertising by fast-moving consumer goods brands, which includes packaged foods, beverages and toiletries, will grow by 9 per cent a year from 2020 to 2023. […]
Sun, Apr 25, 2021 at 12:25 PM