Hong Kong Marketers Set to Increase Spending Significantly in Programmatic OOH (The Drum)
Hong Kong marketers are expected to increase their investment in programmatic out-of-home in the next 18 months as they seek to maximize their investment in the channel for their brand-led and performance-led campaigns. 84% of Hong Kong marketers say they have bought OOH programmatically in the last year, more than they did for social media, according to a survey by digital OOH marketplace VIOOH. […]
Wed, Apr 7, 2021 at 4:00 PM