Irish OOH ad market update from PML Group (AdWorld)
James Byrne, marketing manager, with this week’s view from OOH. In Now Near Next this week we conclude our Check/Out research study series, carried out in conjunction with Ipsos MRBI. We also include the latest TII traffic data and a new proposed buyer behaviour model which looks at the non-linear and vast number of potential paths to purchase. […]
Sun, Feb 21, 2021 at 6:56 PM